When David-Max was in its beginning stages, deciding the type of products that I’d like to carry, the audience that I wanted to appeal to, knowing what was on Main Street already, I knew I needed to be different. I started with what I wanted to focus on most, handmade and local; search for artisans who haven’t saturated the local markets and stores. I had visions of fabric, furniture and lighting. Art on the walls, custom upholstery and one of a kind, handmade home accessories. I also knew what I didn’t want: jewelry and clothing. I was adamant.
So, on goes the search, emailing, calling, messaging, visiting craft shows and art fairs. After spending hours on the computer and on foot, picking though art and vintage finds, I finally had a collection of locally made, quality, unique artisan goods. We had farmhouse tables, made with kick press legs from old Providence mills, hand poured soy candles in vintage glassware, crochet items for both baby and adult, a gorgeous collection of estate jewelry, photography, signature posters, painted furniture as well as antiques and fine art paintings of both oil and watercolor. Now, a year and few months later, I look at how things have changed. Things I said I didn’t want to do, didn’t want to carry, wasn’t interested in, are now spread throughout the space, not to mention they are some of our best sellers.
So before David-Max opened, I took a step back, did some reading, online research, trend watching; what are people buying, how much they are they spending and what were the purchasing it for. I watched the street, who was walking every day? What did they drive? Did they have children or pets? These are all things I took into consideration when deciding on which products to carry. As the store began to grown, I knew I had to deviate from my initial plan and diversify the experience of David-Max.
Jewelry: I said I wouldn’t do it, but I’m glad I did. Early in the application stages while interviewing artists, I just so happen to have come across a jewelry line that was vibrant, energetic, handmade AND above all, different. Stacks of memory wire beaded bracelets, both silver, gold and all colors imaginable, Missy & Me Designs made their retail debut at David-Max. Their wide array of items include earrings, rings, bracelets, wine glass charms, bottle stoppers, book charms, a Princess Collection for the little girls and the newest addition of wire wrap studs. Prices range from $15 – $36
Once I knew that jewelry was something I wanted, I was on the mission for something more masculine, unisex yet trendy and feminine. I found ZekeStringer. A striking collection of both semi-precious stones, Swarovski crystals, precious metals and hand texturing. Each piece is a statement in its own. Whether it is the layered look of bangles, stones, beads and silks that you are looking for, or a statement cuff of chains and crystals, ZekeStringer has you covered. What is haute about ZS? They design for men too. Masculine wood beads, agate and lava rock mixed with your choice of an accompanying arrowhead chain. This is certainly for the man who isn’t afraid of fashion. Prices Range $12 – $260
Having an open mind is something that I have always believed in. Deviating from my initial plan, is probably one of the best things that I could have done. Being open to change has allowed David-Max, and well, myself, to grow and to evolve. So, Lesson learned? Absolutely. Change can be great. It can open your horizon, unlock closed doors and brighten your future. Does it always work? No, it won’t. However, it is something to learn from.